Marvel Studios and ILM Immersive have unveiled “What If…? – An Immersive Story”, a groundbreaking interactive experience exclusively designed for Apple Vision Pro. This innovative project allows fans to delve into the Multiverse in a completely unprecedented way, immersing themselves in a narrative-driven adventure set in mixed reality. Connected to the acclaimed Disney+ Original animated series “What If…?”, the hour-long experience promises to offer fans a unique journey through various realities, encountering Multiversal variants of beloved characters, mastering the mystic arts, and wielding the power of the Infinity Stones.
Directed by Dave Bushore and produced by Shereif M. Fattouh, “What If…? – An Immersive Story” leverages the cutting-edge spatial computing capabilities of Apple Vision Pro to create an engaging and technologically advanced experience. Through a blend of augmented and virtual reality, fans will embark on a narrative adventure where they play a central role, interacting with the environment using their eyes and hands. Set against the backdrop of iconic MCU locations, the experience features stunning visuals and spatial audio to fully immerse fans in the Marvel Universe.
With the involvement of key figures like executive producers Brad Winderbaum, Vicki Dobbs Beck, Mark S. Miller, and Jamie Voris, along with consulting producer Bryan Andrews, the project aims to redefine storytelling in the Marvel Universe. From living out adventures alongside favorite heroes to making pivotal decisions that shape the narrative, “What If…? – An Immersive Story” promises to deliver an unparalleled experience that pushes the boundaries of storytelling and technology.
The creative team behind the project, including directors, writers, and composers, has worked tirelessly to bring this ambitious vision to life, ensuring that fans can step into the Marvel Universe like never before. With its blend of immersive storytelling, interactive gameplay, and cutting-edge technology, “What If…? – An Immersive Story” is poised to captivate audiences and offer a glimpse into the future of entertainment.
