Meta has recently taken action to remove tens of thousands of explicit advertisements promoting artificial intelligence-generated “girlfriends” from its various platforms. The decision came after an investigation by Wired revealed over 29,000 instances of these ads across Meta’s ad library on Facebook, Instagram, and Messenger. These ads featured chatbots engaging in sexually explicit messaging, accompanied by AI-generated images of scantily-clad women in suggestive poses.
According to Wired, more than half of these ads included the acronym “NSFW,” signaling that the content was not safe for viewing in a work environment. This discovery raised concerns as the ads appeared to violate Meta’s policies against adult content. When contacted about the issue, Meta spokesperson Ryan Daniels stated that they swiftly removed violating ads upon identification and are continuously enhancing their systems to detect and remove such content.
Daniels reiterated Meta’s commitment to upholding its policies, including the prohibition of adult content in ads, and assured that the company is actively reviewing and removing the flagged advertisements.