Country music legend Randy Travis, who suffered a debilitating stroke in 2013 that affected his ability to speak and sing, has made a remarkable return to the music scene with a new song. Titled “Where That Came From,” the track embodies the classic, heartfelt style that Travis is known for. However, the vocals on this song were not performed by Travis himself; instead, they were generated using AI technology and sung by a surrogate singer, James DuPre.
Produced under the guidance of Travis and his longtime producer Kyle Lehning, the song was created by training an AI model with 42 vocal recordings of Travis. The result is a gentle, nostalgic tune that stays true to Travis’s signature baritone sound. Released on various streaming platforms including YouTube, Apple Music, and Spotify, the song has garnered positive reception, capturing the essence of Travis’s music.
While some may view the use of AI in music creation with skepticism, others see it as a powerful tool when wielded responsibly. Dustin Ballard, known for creating AI voice parodies, shares a similar approach in blending technology with creativity. Rather than signaling the end of human-made music, these endeavors highlight the potential of AI to enhance artistic expression in the right hands.
Cris Lacy, Co-president of Warner Music Nashville, acknowledges the debate surrounding AI-generated music but emphasizes the label’s commitment to ethical use. She views their utilization of AI to replicate Travis’s voice as a positive application of the technology.
However, concerns over unauthorized use of AI-generated voices have led to legislative action, such as Tennessee’s ELVIS Act, aimed at protecting artists’ rights. Travis’s song serves as a compelling example of AI being used to create music that feels authentic, raising questions about the future implications for the music industry.
As Travis’s comeback demonstrates the possibilities of AI in music, it also prompts reflection on the ethical and commercial considerations surrounding its use.
