During the call with investors following Apple’s second-quarter fiscal 2024 results, CEO Tim Cook and CFO Luca Maestri provided insights into the company’s upcoming initiatives. Cook once again hinted at Apple’s upcoming generative AI and highlighted the advantages Apple holds over its competitors.
Cook expressed excitement about the upcoming WWDC 2024 event, scheduled for next month, teasing that Apple has been working on exciting developments to share with customers. While not explicitly confirming AI-based features for iOS 18, Cook emphasized that Apple is making significant investments in generative AI.
Regarding Apple’s generative AI efforts, Cook made bold claims about the company’s competitive edge. He highlighted Apple’s unique combination of hardware, software, and services integration, the neural engines in Apple Silicon chips, and the company’s steadfast commitment to privacy as key advantages.
Rumors suggest that Apple is working on introducing AI-based features to its operating systems later this year, with some expected previews at WWDC. These features may include a chatbot, intelligent Apple Music playlists, and a Safari browsing assistant for article summarization.
While Apple has been developing its own offline language model, it’s also reportedly in talks with OpenAI and Google to license their technologies for iOS 18.
In summary, Apple appears to be doubling down on its AI efforts, aiming to leverage its technological prowess and commitment to privacy to deliver innovative experiences to users.
