Apple’s Vision Pro spatial computer is stirring up excitement, but have you ever wondered about the cost behind it? According to research firm Omdia, each Vision Pro headset has a bill of materials totaling $1,542. However, keep in mind this doesn’t cover other expenses like research and development, packaging, and marketing.
The priciest component of the Vision Pro is its 1.25-inch micro-OLED display, supplied by Sony. These displays boast an impressive resolution of 3660 by 3200 pixels, providing users with a top-notch visual experience.
Additionally, the Vision Pro’s chips are another significant cost factor. This includes the M2 SoC and the custom R1 processor, responsible for handling input from various sensors and cameras to create an immersive experience.
While Apple hasn’t commented directly on Omdia’s estimate, CEO Tim Cook has defended the Vision Pro’s price, emphasizing the extensive technology and innovation packed into the device. With over 5,000 patents and years of development invested, the Vision Pro showcases Apple’s dedication to cutting-edge technology.
We’ll get a better understanding of the impact of Vision Pro sales on Apple’s earnings when the next quarterly report is released in May. Until then, the Vision Pro continues to impress with its advanced features and sleek design.
