Huawei discreetly introduced its latest Pura 70 series smartphones to the global market, marking a new phase for its flagship range. The lineup comprises the Pura 70, Pura 70 Pro, and Pura 70 Ultra, featuring revamped camera systems, updated aesthetics, and a fresh moniker.
Notably, the Pura 70 Pro+ remains exclusive to China, not part of the international lineup.
All three models in the Pura 70 series are powered by the new Kirin 9010 chipset, fabricated on the 7nm process by SMIC. While Huawei hasn’t officially disclosed details about the chipset’s capabilities, it’s anticipated to deliver enhanced CPU performance and advanced AI functionalities.
Initially launched in China, the Pura 70 series specifications are already widely known. The standout feature remains the rear camera setup, housed in a distinct triangular module.
The Huawei Pura 70 boasts a 50 MP primary camera with a variable aperture from f/1.4 to f/4.0, a 12 MP periscope telephoto lens providing 5x optical zoom, and a 13 MP ultra-wide camera.
The Pura 70 Pro retains the 50 MP primary camera but upgrades the telephoto lens to a 48 MP sensor offering 3.5x optical zoom. Additionally, it features a 12.5 MP sensor for the ultra-wide camera.
The highlight of the lineup, the Huawei Pura 70 Ultra, features a 1” sensor and a retractable lens. The pop-up mechanism allows for maximum light capture without compromising the device’s sleek design. With a variable aperture from f/1.6 to f/4.0, it delivers exceptional low-light performance.
The telephoto camera maintains its 3.5x optical zoom but now sports a 50 MP sensor with an f/2.1 aperture and theoretically continuous autofocus. The ultra-wide camera boasts a 40 MP sensor.
All three smartphones feature a single 13 MP selfie camera, as Huawei believes additional cameras and sensors for facial recognition aren’t necessary for Pura series users.
While Huawei launched the Pura 70 series with Harmony OS 4.2 in China, the global version ships with EMUI 14.2. The devices come with various smart features, including AI Gesture Control, powered by generative AI technology.
However, the international versions of these smartphones lack support for Beidou Satellite Calling and Messaging, a feature exclusive to the Chinese market.
The Huawei Pura 70 is available with 12 GB RAM and 256 GB storage in White or Black colors for €999. The Pura 70 Pro offers the same color options with double the storage for €1,199.
The Pura 70 Ultra comes in Green, Black, and Brown colors with a faux leather back. It boasts 16 GB RAM and 512 GB storage, priced at €1,499.
Pre-orders for all three models are already open in select European countries, with regular sales set to commence on May 22.
