It’s become increasingly evident that OpenAI is gearing up to launch an AI-enhanced search engine, and according to a recent report, the company aims to do so just before Google I/O 2024 steals the spotlight.
On Tuesday, May 14, Google is set to host its annual developer conference, where it typically unveils major announcements. Expectations are high for updates on Google’s AI and Search initiatives and how they’ll intertwine.
However, Google might face competition from one of its main AI rivals, as OpenAI reportedly plans to debut its own search engine, powered by AI, on Monday, May 13.
Although OpenAI hasn’t officially confirmed the date, recent reports have hinted at the imminent launch of the product.
According to Bloomberg, OpenAI’s search engine is poised to challenge Google and Perplexity, an existing AI-based search tool. The report suggests that users will be able to pose questions to ChatGPT, and the chatbot will respond with answers supported by citations from various online sources, including news articles, blogs, Wikipedia, and more. Additionally, images will be incorporated as needed.
Prior reports from The Information have also shed light on OpenAI’s intentions.
Observant sources have noted activity on search.chatgpt.com, indicating OpenAI’s preparations for the launch. Currently, search functionality is accessible to ChatGPT users, albeit restricted to those who subscribe to the service.
Meanwhile, Google has been enhancing its Gemini AI models and chatbot, while also experimenting with the Search Generative Experience (SGE) with select testers. The company has recently appointed a new “Head of Search,” teased expansions to SGE, and begun displaying “AI Answers” to users outside of its “Labs” program. Reports suggest that Google is even contemplating turning SGE into a paid offering.
