Fintech newcomer Swaystack has made a splash in the industry by launching its personalized engagement platform aimed at fostering growth in digital channels and delivering tailored experiences for banks and credit unions.
The platform is designed to seamlessly integrate with an institution’s core banking system, data warehouse, and other trusted data sources. By utilizing an insights engine, it analyzes consumer account, transactional, and behavioral data to generate personalized product recommendations.
Based in Miami, USA, Swaystack asserts that its platform simplifies the process of defining target audiences and executing omnichannel campaigns, ultimately helping banks and credit unions enhance their status as preferred financial institutions.
CEO Har Rai Khalsa emphasizes that the platform is geared towards empowering banks and credit unions to compete effectively with larger banks and neobanks by offering personalized digital engagement. He underscores their commitment to assisting data-driven clients in standing out from the competition through strategic, omnichannel messaging.
Khalsa, formerly a VP at Alkami Technology, co-founded Swaystack this year alongside CTO Simran Singh, who previously co-founded Zogo in 2018. Together, they bring over two decades of combined fintech experience to the table, having served over 300 financial institutions through their ventures.
